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Instagram has over I billion users. There are those who visit this platform for fun and others to search for new and high-quality products. Because most people believe that this is the best place to view images, you can upload professional photos of your products. Selling on Instagram is an easy and cheap business because you will not need many requirements. All you need is to enhance your customers’ experience which will lead to high sales.
This platform is making it easier for customers to explore and purchase the items they love. It is for this reason why you need to create a unique Instagram account. You will win a massive number of customers. With these tips, you will optimize your Instagram account and drive the business outcomes:

UPLOAD HIGH-QUALITY IMAGES THAT REPRESENT YOUR BRAND

Uploading high-quality images is a secret to success when it comes to selling on Instagram. You need to convince the buyers that your products are the best. Hence, use only the images that will tell customers more about your business. The business logo can help you with this. It reflects your business. Thus, using it as your profile is essential because the buyers will have a clear understanding of the products you are offering.

INCLUDE UNIQUE KEYWORDS OF YOUR COMPANY AND PRODUCTS

The keywords enhance searchability scores. Coming up with the keywords that will make customers to find your business easily can be a challenging task. Therefore, you need to take your time and conduct research. It will enable you to come up with keywords that your potential followers might use to find inspiration accounts. Although Instagram has many users, you can fail to get customers to purchase the products. In this case, you need to use keywords that relate to your business. The company name or your products name will help you with this.

CREATE A FACEBOOK PRODUCT CATALOG

Do you want to create a great buyers’ experience? If yes, you need to ensure that they make purchases without leaving their Instagram page. Selling on Instagram is a business that will lead to high profits. If you want to run this business without encountering challenges, you need to ensure that your profile is connected to a Facebook catalog. It will allow you to tag the products in your Instagram posts and stories.
Also, you can create a Facebook shop. It is a great way to connect your Instagram business profile to a Facebook Catalog. It can be easier by the use of an e-commerce platform. Millions of the platforms will help you achieve this, but not all are reliable. Shopify is great for the newbies without the design skills. It is easy to set up, and you will come up with a Facebook shop within a minute. With the shop, you will easily add Instagram sales channels to your Shopify store. With this, the buyers will directly purchase your products without leaving their current page.

USE ONLY THE OPTIMIZED HASHTAGS

You can improve your brand visibility by taking advantage of the hashtags. Instagram will allow its users to use 30 hashtags per post. The tags will make the customers find your business with ease. However, having many hashtags will not guarantee you of many viewers. You need to ensure that you use only the branded hashtags. They will allow you to sell more on Instagram. In this case, you need to research and come up with ones that are unique to your products or business. Imagine having your brand all over the world? It is the best feeling ever. The hashtags will make it easier for your Instagram followers to share with friends. With this, you will enhance the online presence and increase sales.

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